Original illustration for a standout pop-up
Spelman Girls Club
From character artwork to the sales table
Spelman Girls Club needed promotional materials to bring its merchandise to shoppers at a 2025 pop-up.
I created original cartoon artwork and marketing copy, carrying the campaign across digital and printed flyers, event signage, and sales displays. An order-now QR code gave shoppers a direct link to order.
The client supplied the business name, logo, hoodie design, and slogan. My work built the promotional campaign around those existing elements.
Scope of work
Original illustration
Cartoon branding
Marketing copy
Digital & print flyers
QR ordering link
Event signage
Sales displays
At the pop-up
65+ hoodies
Client-reported event sales. The outcome reflects the overall pop-up, including the merchandise and on-site sales activity.